As I walk along the streets in Seoul, I am confronted with an endless parade of advertisements for plastic surgery procedures and clinics. The procedures range from simple eye lifts and unnecessary toe shortening/lengthening to complex jawbone shaving (to narrow/alter the shape of your face) and cheekbone remodeling. Often the ads cover an entire wall, from floor to ceiling, and the faces of the patients are never obscured to hide/protect their identities. Amongst Koreans, a common greeting, along with "Have you eaten?" is "You've gotten prettier."
As much as this may seem appalling to most Americans, and to me still, I have started to think about why and how Koreans have become so obsessed with their appearance. It's common to see Asians in the US clad head to toe in apparel covered in name-brand logos and most luxury brand stores are now staffed with people who can speak Chinese and/or Korean. This is also a new phenomenon for me as well. Of course, when I was growing up, I didn't know many (hardly any) Asian families but the impression that I had as a child was that Asians were laboring, simple (often poor) and struggling immigrants. So what happened? Now the (very skewed) stereotype of Asians is that of a spoiled/privileged full-tuition paying, technology obsessed youth joyriding in fancy cars and binge-shopping to their hearts' content.
The super rapid development of the economies of many Asian nations have left many families whose parents struggled to feed their families in the past with vast sums of money. I don't think it's unlike the lottery effect - that stereotype of the backward hillbilly who wins the lottery, moves to a mansion and buys fancy things but obviously is still a hillbilly. I wonder if development can occur too rapidly? Should it be paced so that sociological norms and expectations have time to adjust to the changes in resources and priorities? Of course, anyone would be hard-pressed to argue that a country should remain in poverty or slow the progression of its country'e development. It does give me pause, however, when I see so many well-schooled but severely poorly-educated people with vast sums of money who then can purchase power and influence that then shape the nation. I supposed in the United States and England, where people can tout pedigree as a sign of one's social class, the newer societies in Korea and China are clamoring for a way to stratify and distinguish oneself from others. In a culture that was most recently defined by competition/struggle for survival, the need to "win" over others in order to survive (for food and other basic resources) has been transferred to social climbing through displays of beauty and wealth. This is all conjecture of course...but as always, these are the things running through my mind.
Perhaps in a few generations everything will equalize and stabilize but I worry that the objectives and definition of success and the path to it is already being inappropriately and narrowly defined. As we all know, life is NOT fair and a catalyst is often needed to inspire and foment change. Until then, I'm pretty satisfied to stick to my guns and walk around being "fat" and "ugly" in Asia (mostly because I only have to visit for short periods of time).
As much as this may seem appalling to most Americans, and to me still, I have started to think about why and how Koreans have become so obsessed with their appearance. It's common to see Asians in the US clad head to toe in apparel covered in name-brand logos and most luxury brand stores are now staffed with people who can speak Chinese and/or Korean. This is also a new phenomenon for me as well. Of course, when I was growing up, I didn't know many (hardly any) Asian families but the impression that I had as a child was that Asians were laboring, simple (often poor) and struggling immigrants. So what happened? Now the (very skewed) stereotype of Asians is that of a spoiled/privileged full-tuition paying, technology obsessed youth joyriding in fancy cars and binge-shopping to their hearts' content.
The super rapid development of the economies of many Asian nations have left many families whose parents struggled to feed their families in the past with vast sums of money. I don't think it's unlike the lottery effect - that stereotype of the backward hillbilly who wins the lottery, moves to a mansion and buys fancy things but obviously is still a hillbilly. I wonder if development can occur too rapidly? Should it be paced so that sociological norms and expectations have time to adjust to the changes in resources and priorities? Of course, anyone would be hard-pressed to argue that a country should remain in poverty or slow the progression of its country'e development. It does give me pause, however, when I see so many well-schooled but severely poorly-educated people with vast sums of money who then can purchase power and influence that then shape the nation. I supposed in the United States and England, where people can tout pedigree as a sign of one's social class, the newer societies in Korea and China are clamoring for a way to stratify and distinguish oneself from others. In a culture that was most recently defined by competition/struggle for survival, the need to "win" over others in order to survive (for food and other basic resources) has been transferred to social climbing through displays of beauty and wealth. This is all conjecture of course...but as always, these are the things running through my mind.
Perhaps in a few generations everything will equalize and stabilize but I worry that the objectives and definition of success and the path to it is already being inappropriately and narrowly defined. As we all know, life is NOT fair and a catalyst is often needed to inspire and foment change. Until then, I'm pretty satisfied to stick to my guns and walk around being "fat" and "ugly" in Asia (mostly because I only have to visit for short periods of time).